Panama Jack Brand Extension Strategy

Panama Jack Brand Extension Strategy

Project details

Project: Panama Jack - Strategic Advisor on Brand Extension Strategy 

Services: Hotel brand analysis, market assessment, strategic planning, venture partner sourcing, expansion strategy and financial underwriting.

Features: The Panama Jack Company is an international purveyor and licensor of suncare, beachwear and tropical lifestyle products.

Assignment Profile

REH served as strategic advisor to Panama Jack International, Inc. to develop a strategic plan to further leverage and extend the Panama Jack brand into the hospitality industry.