Bluegreen Vacations Resort Portfolio "Mini-Vac" Strategy
Project details
Project: Bluegreen Vacations Resort Portfolio - Business Strategy Consultant
Services: Company-wide strategic review, business process review, marketing assessment, mini-vacation pricing analysis, lodging procurement strategy, and mini-vacation/lodging KPI metric development.
Features: Bluegreen Vacations Corp. is a U.S. based vacation ownership company that markets and sells vacation ownership interests (VOIs) and manages resorts in leisure and urban destinations.
Assignment Profile
REH served as strategic consultant to Bluegreen Vacations in a critical assessment of the business, processes, and technology pertaining to the company's U.S. mini-vacation program, an integral part of the company's marketing and sales of vacation ownership interests to consumers.